Product Description
<img alt=”logo sello rojo”
Handpicked coffee produces the smoothest taste
560.000 farmers and their families are the backbone of the coffee growing industry and culture in Colombia. Cafe Sello Rojo has worked hand in hand with the local farmers for over 70 years to bring you the smoothest coffee in the world.
Small Hand Tended Batches
Processed in the fields, in small batches, enhances the quality of the product. The coffee beans are cleaned, fermented and dried in the sun by local farmers to produce the perfect batch every time.
# 1 Coffee Brand in Colombia
Cafe Sello Rojo is the brand Colombians prefer the most. It has been the coffee with the highest sales in Colombia for decades, and now is available to you in Amazon.com
What People are saying about Sello Rojo Coffee…
“This coffee is smooth and delicious. It is not bitter which is something I often find with coffees…”
“I am a big coffee fan and this is one of the better ones that I have had”
“I love this coffee. It has a lot of flavor without tasting too dark and is great for coffee drinks…”
“I like my coffee real strong, so this coffee managed to be strong without giving me any heartburn…”
Ground Coffee
Medium body, smooth roasted and ground Coffee. Low Acidity and spectacular finish.
Decaf Ground Coffee
A dark roast and finely ground coffee that gives a intense, deep flavor. Perfect for coffee lovers who are sensitive to this natural stimulant.
Whole Bean Coffee
High body, intense roast and whole bean. Produces a smooth balance with notes of sweetness.
Espresso
For those that want the bold taste of espresso, with the refinement of the smoothest coffee only Colombia can offer.
Farmer Dee –
4.0 out of 5 stars
Good coffee but I like a milder brew
Not everyone likes strong brew coffee
3 people found this helpful
Xochitl Maria Solis Payares –
5.0 out of 5 stars
La frescura
Excelente cafe
One person found this helpful
Miriam –
5.0 out of 5 stars
shipped fast
Excellent
One person found this helpful
Gary Usrey –
4.0 out of 5 stars
Not Bitter!
Everything OK. Fast delivery and priced competively with supermarkets.
2 people found this helpful
Ryan Napalo –
5.0 out of 5 stars
Mission Memories
One trip to South America and you will want this back home in the US. Amazing coffee. Pricey but amazing. Can’t wait for a K-Cup one day!
One person found this helpful
Emmett Strode –
3.0 out of 5 stars
Yuk!
Bought it ’cause it was cheap. It tastes like cheap coffee. Burned wood chips may taste better. Won’t buy again.
Mercedes Navarro –
5.0 out of 5 stars
Riquísimo
Me súper gusto 👌
One person found this helpful
Christina Conway –
5.0 out of 5 stars
Good coffee for the price.
My husband loves this coffee. Good coffee for the price.
Analis –
5.0 out of 5 stars
So delicious
I have been drinking this coffee for years! It taste super delicious without being so bitter like Cafe Bustelo. I love this coffee so much that I prefer drinking this coffee and going out to buy coffee like dunkin or starbucks. I would recommend this coffee to anyone. Its sweet, smooth and has the right amount of caffeine kick with out getting u jittery
Albero Borrero –
5.0 out of 5 stars
absolutely great product
I lived in Colombia and bought this regularly. It is a great product and my wife loves it. The price is great also.
Javier Molina –
5.0 out of 5 stars
Excelente
Sabor colombiano
Don W –
5.0 out of 5 stars
Primo Coffee
Great tasting coffee.
BigW –
5.0 out of 5 stars
It is very very good coffee
I ordered this coffee based on the reviews and as the title proclaims it is very good coffee!This coffee is on another level from foldgers, Maxwell house, Starbucks, McDonald’s, Community coffee. Really there’s nothing you can buy at your local grocery store that’s pre ground that will even come close.I’ve tried the above brands as well as Red diamond Columbian my wife’s favorite & have Tim Hortons Columbian is in the mail but of all the coffee I’ve ever had this is the best by a huge factor.It’s cheap enough you owe it to yourself to try it, it’s on the stronger side with no bitterness and the flavor is great with no aftertaste. I’ve been drinking coffee daily for over 30 years and I’ve never had coffee near as good as this
10 people found this helpful
Justin Phillips –
5.0 out of 5 stars
Just incredible
I’m not a coffee drinker, but my wife was given a bag of this from a friend that brought it back from Columbia. She raves about how the caffeine hits! Nothing matches it!
One person found this helpful
Vincent King –
5.0 out of 5 stars
Great tasting coffee.
Great bold tasting coffee. I enjoy it very much.
T sal –
5.0 out of 5 stars
The best
I’ve tried many different brands and this is my favorite
Carlos –
5.0 out of 5 stars
Excellent
Excellent
Salvator Musicae –
5.0 out of 5 stars
Great coffee for the price just takes some practice
It’s high quality coffee no doubt about it. Maybe not “gourmet” quality, but for the price it’s certainly hard to beat. Compares very favorably with Dunkin which is my personal choice for home brewing when I don’t feel like spending 10 bucks a pound, or only have 9…. Some people don’t like Dunkin but it’s true, IDK about all America but NYC definitely runs on Dunkin like Canada on Tim Hortons.I’ve never seen any bag of coffee in my life that was so well packed and hard vacuum sealed, it takes some effort to even open but that’s only going to keep it fresher for longer.One thing to watch out for if you’re used to making preground drip coffee as it’s typically sold in the states, is that while it’s definitely a medium grind good for gravity filtration whether it’s you or a mechanical coffee maker pouring the water, the grind is more on the fine side. Not fine enough for espresso or a French press, but compared to coarser grinds it takes longer to get the full flavor out of it. My little $25 coffee maker boils water about three times too fast for it, so if you’re getting a weak flavor try either using a filter holder and pouring it yourself or slowing down your coffee maker by turning it on and off.Unfortunately not going to work if it’s on a timer, in that case I hope you don’t mind a bit weaker brew but that would be why it’s happening! If not you can always buy whole beans and grind it yourself which will also get you more flavor and fresher taste.
3 people found this helpful
Mark Castle –
5.0 out of 5 stars
Wakes you up!
This coffee is smooth and it has some serious kick!
M M –
5.0 out of 5 stars
Real Colombian coffee
Cafe Colombiano autenticaReal Colombian coffee that tastes awesome.
One person found this helpful
Charles David Kelley –
4.0 out of 5 stars
A good Colombian coffee
Deduct one star for the clear plastic wrapper being sliced open. One of the bags of coffee had a 1 inch slice in it. Still will drink the coffee from this bag.My daily cup is Maxwell House Colombian, but I gave this coffee a try. This Sello Rojo is a medium roast. It has a more robust flavor than Maxwell House Colombian and the grind is finer. It taste almost like a French Roast coffee. The aroma is pleasant. It was shipped to me in mid August 2022 and had a best by date of October 2023. I will buy this coffee again.
3 people found this helpful
sr.conejo –
5.0 out of 5 stars
Just buy it
Love this coffee
Aaron –
5.0 out of 5 stars
Pro’s, Con’s, Other Thoughts
Pro’s: – Flavor: Folgers tastes like colored water compared to this. Taste is not overpowering, as some columbian roasts are. This flavor is very bold, I guess would be the word. – Strength: It doesn’t take much to brew up a pot (or cup), about half of what Folgers would take for an equal strength cup. – Dark roast: I’m a fan of full bodied, full flavor dark roasts. Blonde coffees just don’t offer the flavor. – CAFFEINE!!!!: Yes…This will definitely wake you up in the morning. It’s much more effective at getting the sleep out of your eyes than even Starbucks can. – Brew a pot or single serve: Tried this in full pot coffee maker, and single serve coffee makers like Keurig. Works fine. I just hit the “bold” or “strong” button to ensure I have the flavor. TIP: If making it in a single serve, try setting it up on the lowest amount, with strong setting, and running the same pod through twice, makes it a little more bold.Con’s: – Cost: It’s not as bad as others, but still, coffee is getting expensive. – Too Much: I used to drink a cup or 2 of coffee in the morning, and a cup or 2 at night…Since using this, I can’t…stop…drinking…it….not a bad thing, although doctors might disagree.Other Thoughts: It’s a great coffee, versatile, flavorful, delicious…but won’t help any addiction you have with coffee…in fact, it’ll probably cause a setback in you Coffee Anonymous meetings. Don’t worry, I won’t tell. The way to buy this coffee is in bulk, to save some money.
37 people found this helpful
lulu –
5.0 out of 5 stars
Columbian Wow!!!!!!!!
Buy no other coffee but this one!!! OMG!! You’ll buy no other Colubian coffee but this one. Take my word for it.
3 people found this helpful
로테군 –
4.0 out of 5 stars
“Earthy” Flavour and Rich Aroma
A good friend who is Colombian mentioned this brand to us as we decided to give it a try when we have our morning coffee and tea.The brand is of a deep earth flavour and texture..while we’ve had “stronger” coffee this is actually good for a middle range of flavour and strength when drinking coffee.For the amount spent and amount used for coffee..it’s worth buying and drinking for those who would enjoy the taste.
One person found this helpful
themamainblack –
5.0 out of 5 stars
Favorite Coffee
Smooth and not acidic with the right balance in flavor.I was really happy that I can purchase this brand in the states, it’s one of my go-to brands when I’m in Colombia.
2 people found this helpful
MsKittyRussell –
4.0 out of 5 stars
Not as dark as I like
Good flavor though.
HgGearhart –
5.0 out of 5 stars
Smoothest coffee I’ve tried in 70 years
This is by far the smoothest coffee ever. I am a coffee snob of sorts which simply means I have many ways to brew a cup and I buy various roasts-from different places. The price is higher for 8.8oz than I would normally payout but if the 35 oz bag is as good as this I will buy one. Colombia Supremo it is not, but it is a full-bodied smooth roast and makes a great brew. I began by using the same method to test the coffee I use every day for Folgers, Don Paulo or house of coffee beans in Houston. It passed the test, next I will brew it in my Moka pot, after that my drip. Pair this with some decarbed weed, whipping cream, a couple of whole cloves and a dash of butter. Sleep well!
4 people found this helpful
octaviorAW –
5.0 out of 5 stars
Very good coffee
Very god colombian coffee.
One person found this helpful
Perryn –
4.0 out of 5 stars
Great Flavor And Great Price!
Nothing to dislike. Great coffee from Colombia where my wife is from, and tastes just the same!
Robert C. O. Gross –
5.0 out of 5 stars
Brewed or cold, I like this brand.
I like the Sello Rojo rand because it’s less expensive than other Colombian brands, yet still has that smooth flavor you can only get in Colombian coffee. I like using it for cold brew.
Kelly –
4.0 out of 5 stars
Good coffee
Good coffee
Gregory Viruet –
5.0 out of 5 stars
Bold and smooth
If your looking for that perfect coffee for the French press, this is it.
One person found this helpful
Galen Fields –
5.0 out of 5 stars
Delicious
A lovely flavor. I use cream but this is so nice I don’t need it!
One person found this helpful
franco g. –
5.0 out of 5 stars
delivery was quick, coffe is really well packed and tasty
Delivery was quick, coffe is fresh and tasty. if you want to try a really godd Colombian coffe I would recommend this one
One person found this helpful
jenny –
5.0 out of 5 stars
Mi favorito
Como Colombiana extrañaba mucho tomar este café, llegó en excelente estado y con su sabor y aroma original.
John –
5.0 out of 5 stars
Rapid delivery
Great coffee and rapid delivery. Very happy!
Mark Taylor –
5.0 out of 5 stars
Very Smooth Coffee
Smooth , not bitter coffee. Nice taste. If you like Star-Burnt coffee you likely will not like this one.
2 people found this helpful
jw –
5.0 out of 5 stars
Vacuum sealed this time so buying in bulk again.
I always enjoy the coffee and have ordered it many times. The last time the packages were not vacuum sealed but I didn’t find anything I liked better so I ordered it again. This current shipment was vacuum sealed again so I feel it will last. I very much enjoy this coffee. No bitter after taste.
William Simonds –
5.0 out of 5 stars
A real Colombian Coffee at affordable price
Good authentic Colombian Coffee is hard to find at an affordable price. This coffee if very good and affordable. Label and Ad says Medium Roast but my nose and tastebuds tell me it’s a Dark Roast Rare. LOL
4 people found this helpful
Hyeon Joon Shin –
5.0 out of 5 stars
The taste is out of this world!
This is my first time tasting Colombian coffee that was roasted by a Colombian company. The taste is just wonderful. It has a great balance. It is basically sweet and tasteful with a touch of refreshing acidity. I decided to go with this coffee for life.
4 people found this helpful
JRM –
5.0 out of 5 stars
Cafe Sello Rojo is an excellent product directly from Colombia.
The product flavor is excellent. The company has provided an great service since I have been using it for 2 years.Thank you
3 people found this helpful
frank slightom –
5.0 out of 5 stars
this coffee is good!
Received a package from a friend upon return from Columbia. Great. I’ll try it.Excellent coffee. Not bitter. Easy to drink and easy on your stomach.
2 people found this helpful
Customer Numero Uno –
5.0 out of 5 stars
Fantastic pre ground packaged coffee
It’s ground coffee, so it has it’s limitations. With that being said, this is one of the most popular ground coffees in Colombia for a reason. It really is fantastic and why not buy actual Colombian product instead of US version that is not better or cheaper.
3 people found this helpful
Stephanie Warnken –
5.0 out of 5 stars
The best colombian coffee that i can get without having to travel out of the country!
No words can discribe the happiness that I have knowing you sell the coffee I used to purchase in my own country of Colombia
2 people found this helpful
Heinrich B. –
5.0 out of 5 stars
Best coffee in the world .
There is a reason why this coffee is the number one selling coffee in Colombia. I am a German and extremely picky with what coffee I am drinking. 90% of American coffees are just black water and way to thin for me. My favorite has been always coffee from Colombia because their coffee is not bitter as other coffees from other countries. The beans have a certain sweetness in taste to them and are more friendly to your stomach. I have searched and drunk for 25 years coffee here in America.All kind of brands. Some good and some terrible.Now I finally bought Sello Rojo after the price always stopped me from doing so but I have to say that this coffee is worth every penny. I am in coffee heaven when I drink it. The best tasting coffee in the world , at least for me. A rich dark full of sweetness cup of coffee that makes my day now every day. Love it.
12 people found this helpful
Cota FamilyCota Family –
5.0 out of 5 stars
Best coffee ever!
This coffee is the absolute best!The flavor is amazing and honestly there is nothing you would buy in your grocery store like this… (in most of the US)I always buy the 10pack because I’m saving the most money like that! I’ve been buying the 10 pack for over 3 years now and never had any issues.Delivery is always fast and good. There was only one time where the package got lost but it was Christmas time (totally understandable) and they returned my money.
Mary Pat –
5.0 out of 5 stars
Best tasting I’ve found so far & shall continue to keep a supply on hand.
It has become easier to get up in the morning, knowing I’m about to brew a perfect cup of coffeeWith taste and freshness that surpasses all the others👏
2 people found this helpful
Mario florez –
5.0 out of 5 stars
Excelente
Excelente
2 people found this helpful
Cecilia –
3.0 out of 5 stars
Coffee
Average. Not bad
Moe –
5.0 out of 5 stars
Finely ground
One reason I enjoy this coffee is that it’s ground very fine. The last order I received wasn’t so great but this one was perfect. Low acid and tastes swell! Coffee Coffee Coffee!
One person found this helpful
Alexis –
5.0 out of 5 stars
The rich taste
The coffee is strong and good for the paladar. I recommend it.
Jorge A. Leal V –
5.0 out of 5 stars
this is a real Colombian Coffee other are impostors
I am Colombian and this is the first time in 25 years that get the same brand and coffee quality i was used to it. Can’t believe it this is true my morning are way better now thanks Troca.CafeOne person found this helpful